In this webinar on social media video marketing, Digital Resource president Shay Berman shows how video can go a long way to grow revenue.
If you take away one thing from Shay Berman’s webinar, it has to be the opening anecdote:
One of his clients, a doctor practicing in a densely populated Latino community, made a video introducing himself and a hygienist. In the video, the hygienist explained their office was fluent in Spanish. Next, the practice ran a Facebook ad with the video targeted at Spanish speakers within a 10-mile radius.
Then, they watched the results roll in — and they were incredible. The practice netted 17 patients and over $63,000 in production. Most importantly, they spent only $500 on the ad!
It turns out the community was hungry for a dentist who spoke their language.
That example shows the power of social media video marketing. And that’s just the tip of the iceberg!
What You’ll Learn
By the end of the webinar, you’ll learn:
- Why being authentic in videos is important, and how you can do it
- How to get the most of your ad spend on Facebook
- Why it’s important to speak to a specific audience
- How a live chat bot can increase your number of appointments
- How to get full team buy-in when making social videos
Below is the Practice Perfect webinar on how using video on social media can generate serious revenue within your practice.
Webinar: Generate More Revenue with Social Media & Video
Take a demo and learn why thousands of practices have fallen in love with RevenueWell! Improve case acceptance, up your production, and connect with patients today.