Dental PPC lets you attract patients using e-marketing on the web. RevenueWell has a track record managing dental-specific PPC campaigns for solo practices.

PPC advertising is a great option if you’re looking to drive traffic to your dental practice's website or social media handle. The biggest benefit of pay-per-click (PPC) for dental practices is that you only pay when people click your ads, meaning if nobody clicks on your ads, you don't pay a cent.

Search engine advertising is one of the most popular forms of PPC. Essentially, you buy visits to your website instead of relying on organic searches through Google or Bing. This type of advertising allows dental practices to bid for premium sponsored link placement within a search engine when someone searches for a keyword related to your practice. For example, paying bids on a keyword search as "tooth cleaning" will ensure that your website ad pops up on the Google search results for people who are looking for dentists, teeth cleaning, and so on.

Dental PPC Keyword Relevance

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PPC keyword research is crucial since it determines the success of your ad campaign. A carefully selected keyword can drive high volumes of traffic to your website.

PPC keyword research means you rely on established tools and analytics to narrow down on keywords with the highest potential for generating ad clicks. To succeed at PPC keyword bidding, you'll need to keep the following in mind.

  • Keyword research tools
  • Keyword grouping and organization
  • Negative keywords
  • Keyword bid optimization

Keyword grouping and organization let you bring together related terms that are most likely to generate clicks. Some word combinations are superior to others when choosing keyword bids. In this regard, a dental-specific agency like PBHS, a RevenueWell subsidiary can guide you on the best way to select dental PPC keywords that’ll yield optimal results.

The use of negative keywords helps filter out unwanted clicks. It is a way of telling the search engine that you don't want your ads appearing for certain searches or websites. Keyword bid optimization refers to a prioritization category that ensures that most of your budget goes to the best-performing keywords. The idea is to maximize the value of your dollars by focusing on keyword bids most likely to generate ad clicks and conversions. With keywords being the foundation of dental PPC, you want to make sure that you know which groupings work best for your practice.

Branded keywords include company names such as Target and Amazon. They are restricted since they represent intellectual property. Generic keywords include phrases such as "extractions," "dental services," and "cleaning." These types of keywords are flexible for your dental practice needs. Transactional keywords are words with strong and weak purchase intents and depend on the services you're offering. Locational keywords are words or phrases related to a business or organization based in a specific area.

Quality of Landing Page Matters in Dental PPC

The landing page of your dental PPC campaign will determine the success of your campaign. And you’ll need a high-quality landing page to maximize the conversion of your ad clicks.

Some of the benefits of optimizing your landing page include:

  • More conversions
  • Better metrics
  • Lower ad costs
  • Easy targeting

Landing page optimization can be a valuable tool for analyzing your PPC's metrics.

Revenuewell's ad tool allows you to extract important statistics for further customizing your campaigns. A well-optimized landing page helps cut down your advertisement costs by maximizing the value of most clicks. It makes sense to push for a sale since you've already paid for the ad. With an optimized landing page, you can target highly-specialized keyword phrases. It is useful for practitioners since they offer unique services depending on specialization.

Creating an optimized landing page is not a difficult task. You only need to follow a few easy steps:

  • Keep it simple
  • Focus on the target market
  • Use a conversion tracking code
  • Make it relevant

And while it’s tempting to fulfill the needs of all potential visitors all at once, focusing your efforts on the specific needs of your target website visitors will produce better results. A conversion tracking code is your best bet for assessing the nature of traffic your ads are attracting. The conversion tracking code, for example, lets Google keep tabs on all converts generated on your landing page. A relevant landing page increases your quality score and lowers the bounce rate. The ad link should match the content on the landing page as closely as possible.

The easiest way to fail in dental PPC marketing is by complicating the process. Your goal as a dental practitioner should guide the optimization process. So, whether you looking to generate new patient appointments or increase sign-ups to your practice's newsletter, be clear on what it is you want to achieve.

Very often, people who need treatment don't know where or how to begin looking for a trusted, reputable dentist who can provide the care they require. In addition to bringing in new patients, integrated marketing strategies could just be the tool you need to court this patient segment effectively. This means partnering with a committed and experienced entity that cares about the dental sector as much as you do.

Effective Dental PPC Needs Unique and Creative Copy

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High-quality PPC copy is vital for a successful dental practice that relies on online impressions. Revenuewell helps you create compelling ad copy so you can maximize campaign resources while driving traffic.

That said, engaging copy takes time, effort, and creativity. But considering its potential payoff, it’s a worthwhile investment. These tips will guide you in creating a copy that attracts new patients and keeps your existing patient base satisfied.

  • Focus on keywords
  • Highlight the benefits
  • Call to action is critical

Apart from ensuring that your bids are appropriate for maximizing clicks, make sure that the keyword phrase appears at the beginning of every ad copy. Ensure your ad stands out and quickly points out the key benefits that patients will gain by linking up with your practice. Your keyword may be close to a user's search term but fail to generate a conversion if the call to action is missing. Remember, you won't get any clicks without asking.

Effectively Manage Your Dental Practice with Digital Marketing

With studies showing that over 80% of Americans searching for a dentist or researching dental services doing it online, the key to driving practice growth is optimizing your digital footprint. To get a piece of the pie, you need to implement the best dental marketing strategies that showcase the unique personality of your practice so you can boost profits.

RvenueWell can help you to craft an effective dental marketing strategy that will help you cut through the noise of the digital landscape and set your practice apart from competing practices. It’ll enable you to attract, convert, and engage with current and prospective patients, as well as build your reputation.

Revenuewell’s Digital Marketing services will streamline the process for you and eliminate the hurdles. Book a Revenuewell demo today and discover how we can help you enhance your dental marketing strategies to attract new patients and boost retention.

RevenueWell
By RevenueWell
Founded in 2010, RevenueWell enables dental practices to manage patient engagement, patient relationships, online practice reputation and appointment reminders. The company also offers desktop two-way texting, VoIP phones, electronic patient intake forms, and an enterprise management dashboard that allows group practices and dental service organizations to manage their portfolios. RevenueWell’s product suite and integration with the leading practice management software providers help reduce manual labor by automating and facilitating patient contact and patient interactions, which lead to strong ROI for its dental office customers.