A comprehensive list of the Chicago Midwinter courses you must attend, and the speakers you should absolutely go see while at the annual convention.

The Chicago Dental Society’s Midwinter Meeting returns to McCormick Place on Thursday, February 21, and will run into the weekend, concluding on Saturday, February 23.

This years theme: Mardi Gras. So grab a handful of doubloons, get yourself some beads, and enjoy a king cake or three, because one of the year’s largest dental conferences is bringing the Big Easy to the Windy City.

It’s a hometown event for us, so you know we’re stoked! This year we’ll be holding down Booth 634 with a fleet of RevenueWell’s finest! Swing on by for some swag and check out all the sweet new products we’ve been working on.

If you’re looking for courses to take, we’ve got you covered. We’ve run through the entire Chicago Midwinter Course Catalog to come up with a collection of speakers that you absolutely should not miss.

When available, we’ve included course handouts. We’ve also made note of any speakers whose events will be recorded, that way you can make sure to listen after the fact.


Thursday, February 21

Time: 8:00 a.m. – 11:00 a.m.
Speaker: Laci Phillips
Course Title: Systems, Teams, Technology: Creating Balance Driven Practice for Success
Recommended For: Assistants, Doctors, Hygienists, Staff, General Attendees
CE Hours: 3

Dentists juggle business, clinical treatment, managing the team and home life. This lecture will show you how to prioritize and organize your practice with the ultimate goal of having balanced days. Start with well-defined systems with standard operating procedures to follow. Next look to your team, the heart of your practice, and learn techniques to achieve a happy, high performing team. Lastly, you will learn that technology is only good when it is utilized in an efficient way. It’s time to define and refine your daily balancing act.

After this course, you will be able to:

Understand and organize the three main categories of a practice: systems, team and technology. Recognize what you need to do to have a healthy and happy team.

Course Handout


Time: 9:00 a.m. – 12:00 p.m.
Speaker: Janice Hurley
Course Title: Your Image, Brand, Success: What Does it Take to Make a Positive Impression
Recommended For: Doctors, Hygienists, Assistants, Staff
CE Hours: 3.0

There is no denying that things have changed in dentistry and you have to keep up. The lecture will review what it takes to put your best foot forward and make the first and impression of your practice the best impression. The science of body language, verbal skills and the power of visual impact will be discussed. You will look at your social media footprint and your brand through your patient’s eyes.

After this course, you will be able to:

Understand the importance of uncovering and meeting your patient’s expectations. Use of positive visual images to encourage new patients through photography and video.

NOTE: This course will be recorded


Time: 9:00 a.m. – 12:00 p.m.
Speaker: Judy Kay Mausolf
Course Title: Delivering W.O.W. Service: It’s All About How You Make Them Feel!
Recommended For: Doctors, Assistants, Lab Technicians, Hygienists, Staff, General Attendees
CE Hours: 3.0

Set yourself apart from your colleagues: differentiate why you and your office and not the office down the street!

Learn principles for strengthening communication skills, practice brand, and service standards to build happy and loyal patient relationships. Illuminate the patient decision making processes to create lasting impressions and exceptional experiences. Inspire the entire team to deliver W.O.W. service with more focus and passion!

After this course, you will be able to:

Understand W.O.W. Service Standards, Concepts to make W.O.W. first and lasting impressions and exceptional experiences. Recognize essentials of W.O.W. Branding to build loyalty and differentiate why you and not the practice down the street.

Course Handout

Note: This course will be recorded


Time: 12:30 p.m. – 3:30 p.m.
Speaker: Laci Phillips
Course Title: Communications, Coding & Collections: The 3 C’s to a Profitable Practice
Recommended For: Doctors, Hygienists, Assistants, Staff, General Attendees
CE Hours: 3.0

Having a profitable practice requires a team effort. From the first phone call when the first question a patient asks is “How much will my insurance pay?” our daily lives begin to revolve around insurance. Your entire team will learn how to step out of this mindset and step into customer service, quality health care and ultimately a profitable practice. Discover how excellent communication, proper coding by the team and excellent collections can impact your practice’s efficiency and financial health.

After this course, you will be able to:

Learn new communication technique’s to ensure patients are educated and compliant. Differentiate between a Patient Focused Office and an insurance driven practice.

Course Handout

NOTE: This course will be recorded


Time: 1:30 p.m. – 4:30 p.m.
Speaker: Janice Hurley
Course Title: Fabulous Remarkable You : Find Joy in Communicating Your Very Best
Recommended For: Doctors, Hygienists, Assistants, Staff, General Attendees
CE Hours: 3.0

How people decide if you are approachable and competent with one look. You can translate those judgments into personal and professional success. During this presentation, you will discover what you are personally projecting and what tools you have to project your most fabulous you. Examples of other dental professionals who have made the best of their assets and potential and in the process will be presented. You will leave with your own 10-step evaluation and enough information to impact the success of your practice.

After this course, you will be able to:

Feel confident, comfortable and fabulous.

NOTE: This course will be recorded


Time: 1:30 p.m. – 4:30 p.m.
Speaker: Judy Kay Mausolf
Course Title: Communication Solutions: Attitudes, Breakdowns & Conflict Resolutions
Recommended For: Doctors, Hygienists, Assistants, Lab Technicians, Staff, General Attendees
CE Hours: 3.0

Improving your communication techniques can result in a high-performing team and good patient relationships. Judy Kay will teach you how to elevate your communication, inspiring open communication, preventing breakdowns, resolving conflict, and building trust and respect in your practice. Transform toxic attitudes to tremendous ones, and you can learn to create a positive environment; every team member and patient will look forward to coming into the office.

After this course, you will be able to:

Learn verbal skills to communicate positively and effectively with difficult and different personalities and build a culture of trust, respect, appreciation and celebration.

Discover methods that turn attitudes from toxic to tremendous and address and resolve conflict.

Course Handout

Note: This course will be recorded


Friday, February 22

Time:  9:00 a.m. – 12:00 p.m.
Speaker: Lois Banta
Course Title: Top 10 Management Tools: Master class for Growing Your Dental Practice
Recommended For: Doctors, Hygienists, Assistants, Staff, General Attendees
CE Hours: 3.0

Designing systems and protocols for a good foundation of production and collections can be quite a challenge. This seminar is designed to identify strategies and systems to keep your finger in on the pulse of the practice and address day to day concerns before they become major issues. Participants will be able to identify the top 10 systems that need to be in place to achieve optimal results.

After this course, you will be able to:

Identify key systems for a successful practice. Learn key strategies to grow your practice.

Course Handout

Note: This course will be recorded


Time: 1:30 p.m. – 4:30 p.m.
Speaker: Lois Banta
Course Title: High Impact Communication
Recommended For: Doctors, Hygienists, Assistants, Staff, General Attendees
CE Hours: 3.0

Have you ever felt as though your communication wasn’t effective? In this course, you can learn fail-safe ways to communicate with patients, office team, and each other. Learn the key do say/don’t say strategies that can result in case acceptance, timely payments and effective scheduling.

After this course, you will be able to:

Implement effective communication guidelines for scheduling and reducing open time. Communicate when you collect from patients and insurance companies and more.

Course Handout

Note: This course will be recorded


Saturday, February 23

Time: 8:30 a.m. – 11:30 a.m.
Speaker: Dr. Leonard Tau
Course Title: Online Marketing Strategies to Grow Your Practice
Recommended For: Doctors, Hygienists, Assistants, Staff
CE Hours: 3.0

One of the most effective ways that you can increase new patient numbers and case acceptance rates is with a comprehensive online marketing strategy. Does your practice have a marketing plan in place that fully utilizes the strength of today’s digital tools? Have you been able to build a comprehensive online presence for your practice? The speaker will share his first-hand experience and the resources he uses to bring exponential practice growth using the Internet.

After this course, you will be able to:

Understand how to make your practice stand out online. See the benefits of using social media and online listings to promote your practice.

Note: This course will be recorded


Time: 1:00 p.m. – 4:00 p.m.
Speaker: Dr. Leonard Tau
Course Title: Raving Patients? Using Power of Your Happy Patients
Recommended For: Doctors, Hygienists, Assistants, Staff, General Attendees
CE Hours: 3.0

Word of mouth has always been the foundation for the acquisition of new patients by a dental practice, but in the Internet age, word of mouth is transformed because of reviews sites. You can now let your patients do the marketing for the practice.

Practices must have a plan in place to manage and monitor their reputation online. Positive reviews will drive business to your practice while negative reviews turn potential patients away.

In this interactive seminar, Dr. Tau shares numerous tips and best practices that has enabled him to take his practice to the next level simply by marketing his reputation.

After this course, you will be able to:

Develop strategies for garnering positive patient reviews. Learn to deal with negative online reviews.

Note: This course will be recorded


Learn more about how RevenueWell improves case acceptance and fosters close-knit relationships between dentists and their patients.

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