30 Words to Avoid in Your Email Subject Line

Okay, so if anybody asks -- you know your RevenueWell email messages are 100% CAN-SPAM compliant, right? Here are some high points for you to remember:

  • Patients can easily unsubscribe from your emails by clicking "Update preferences" in the footer of any email.
  • All prebuilt RevenueWell content is professionally designed and written to pass through the spam filters no problem.

That said, there's a fair amount of customization you can do to your automatic communications and prebuilt custom campaigns -- so you need to make sure you do it in a way that doesn't make you look like a spammer to spam filters.

One of the first things spam filters look at is your email message's subject line. Specifically, they're looking for words that spammers often use to lure the unsuspecting reader into opening their message. Now, we know many of these will seem enticing and even true as far as your campaign is concerned. But believe us, avoiding the following words in the email message subject of your campaign will increase the chance that it'll land in your patients' inbox:

1. 100% satisfied

2. 50% off

3. Affordable

4. Amazing

5. Avoid

6. Best price

7. Collect

8. Cost/ No cost

9. Compare

10. Credit

11. Discount

12. Easy Terms

13. For You/ Your Family

14. Friend

15. Get

16. Guarantee

17. Herbal

18. Hidden

19. Limited Time Offer

20. Lose

21. Offer

22. One time/ One-time

23. Only

24. Open

25. Price

26. Remove/ Removes

27. Save $

28. Stop

29. Teen

30. Win/ Winner

Some additional tips:

  • Never start a subject line with a "$" symbol or end it with a number
  • Use sentence case or have each word begin with a capital -- don't USE ALL CAPS, SINCE THAT'LL LOOK LIKE YOU'RE SHOUTING. LIKE SPAMMERS DO.
  • Don't use goofy p.u.n.c.t.u.a.t.i.o.n or g a p s i n y o u r t e x t -- it all looks suspicious.

Many spam filters are getting smart about analyzing the content of your message in addition to the subject line to see that your offer/email is actually legit - but many internet service providers aren't there yet. Using the above guidelines will help you get a better return out of your campaigns. Happy marketing.