How the Julian Center for Comprehensive Dentistry Attracted More Patients

Performance Summary

In just seven months, The Julian Center for Comprehensive Dentistry saw a +17% increase in organic phone calls, a +16% increase in organic contact form submissions, and a cost per PPC lead of $116, below the $120 industry benchmark. Here's what made the difference:

• A dental-specific agency matters. Their previous agency posted incorrect information about the practice and couldn't explain their own SEO strategy. RevenueWell's team brought transparency and industry fluency from day one. ‍
• Bundling beats piecemealing. The Julian Center was already using RevenueWell for their patient engagement software. Adding digital marketing under the same roof simplified operations and reduced overall spend. ‍
• Rankings don't happen by accident. Holding the #1 spot for "holistic dentist," "holistic dentist near me," and "toxic free root canal" is the result of a deliberate, ongoing SEO strategy, not a set-it-and-forget-it approach. ‍
• Understanding the why reinforced confidence in their investment. Regular calls with their RevenueWell team didn't just report numbers. They explained the strategy behind them, giving the practice confidence in where their marketing dollars were going.

For years, The Julian Center for Comprehensive Dentistry had a reputation that preceded them. "Our practice has been called 'the best kept secret in Maryland,'" shared Renee Belz, Front Office Assistant. "We attract patients from around the world due to our unique approach through biological dentistry, but somehow people in Maryland are still unaware of our practice."  

They knew digital marketing was part of the answer to help them widen their reach in Maryland, D.C., and Virginia. They'd been working with an agency for years. The challenge was that their previous agency wasn't built for dentistry, and it showed.

A Marketing Partner That Didn't Speak Dentistry

Before RevenueWell, The Julian Center was working with a general marketing company that managed their website and SEO. But transparency was a challenge. Some of the feedback the team shared was that their former agency didn’t explain exactly what they were doing and what their goals should be. Additionally, the agency posted incorrect information about their practice on multiple occasions.  

Even though accidents happen, it was a reminder that dental marketing isn't like other marketing. The nuances of a practice like The Julian Center, with its focus on holistic care, biological dentistry, and non-toxic procedures, require a digital marketing partner who understands the dental industry deeply enough to get the details right.

The Switch That Made Sense

The Julian Center had already been using RevenueWell's patient engagement platform for years and had a positive experience. So, when they learned that digital marketing services, including SEO, advertising, social media, and more could be bundled under the same roof, they decided to explore their options.  

"We weren't necessarily searching for a new marketing agency, but since we've been pleased with other RevenueWell services over the years, it made sense to give the digital marketing aspect a try,” explained Renee Belz.  

The ability to consolidate also made financial sense. As she put it, "You can bundle so many excellent services for a very reasonable price that you will probably save money by not piecemealing other services together."

Finally Understanding the "Why" Behind Their Digital Marketing

One of the biggest shifts The Julian Center noticed wasn't just in their results; it was how much more they understood about what was driving them.

Their RevenueWell team, CSM Travasa Holloway, SEO analyst Danny Bunyavong, and social/PPC analyst Harshada Deshpande, brought them into the process through quarterly calls that actually explained the strategy, not just the metrics.

"Danny, Travasa, and Harshada have been great on our quarterly calls explaining the process and the whys behind it,” said Renee Belz.  

That's a meaningful contrast to their previous experience, where the strategy was in a silo. Now the team at The Julian Center understands not just what's working, but why, which makes it easier to make informed decisions about where to invest next.

The Results in Numbers

Between September 2025 and April 2026, The Julian Center's digital presence gained meaningful momentum across every channel.

By the Numbers: Sept. 2025 – Apr. 2026

• +17% organic phone calls (161 vs. 138)
• +16% organic contact form submissions (58 vs. 50)
• +9% organic traffic (14,810 vs. 13,534)
• #1 Google ranking for "holistic dentist"
• #1 Google ranking for "holistic dentist near me"
• #1 Google ranking for "toxic free root canal"
• $116 cost per PPC lead, below the $120 benchmark
• 4.08% paid social click-through rate (CTR), more than 4x the 0.9% industry benchmark

Those aren't just vanity metrics. They represent real patients searching for the exact kind of care The Julian Center provides and actually finding them. And a closer look at two of those numbers reveals why they're even more impressive than they appear on the surface.

• 4.08% paid social CTR — 4.5x the industry benchmark
  The industry benchmark for paid social CTR is 0.9%. A big part of why their click-through rate is high: as an Advertising Elite package client, The Julian Center receives fully custom social content built around their practice, their voice, and their patients. That level of personalization resonates in a way that templated or generic content simply can't. Higher engagement and stronger CTR are the natural result when the content resonates with the intended audience.  
• $116 per lead
  In one of dental's most competitive keyword categories. Holistic dentistry keywords are among the more expensive and competitive in the dental space. Practices targeting these terms are competing for a health-conscious, often highly researched patient who takes time making decisions, which means advertisers pay more to reach them. Achieving a $116 CPL while targeting those keywords, and staying below the $120 benchmark in the process, reflects a well-optimized campaign that isn't leaving money on the table.

One Practice's Advice to the Rest

When asked what they'd say to a practice on the fence about investing in SEO and PPC, Renee Belz shared,

"RevenueWell is truly the expert on digital marketing in the dental industry. Focus on working with your patients and let RevenueWell handle the rest. From a beautiful website to an easy-to-use patient platform to social media, they can handle all of it for you. And the team is always ready and happy to help, no matter what you need!"

Key Takeaways for Your Practice

1. If your marketing agency can't explain what they're doing, that's a problem.‍

You don't need to become an SEO expert, but you should understand the strategy behind your investment. A good agency will make that a regular part of your conversation, not an afterthought.

2. Industry-specific expertise isn't optional for a specialty practice.

General marketing agencies can struggle with the nuance of dental care, especially for practices with a distinct clinical identity like biological or holistic dentistry. A partner who understands your specialty is less likely to get the details wrong and more likely to reach the right patients.

3. Consolidating your marketing stack can save you money.

Piecing together a website vendor, an SEO agency, a social media manager, and a patient platform separately adds up fast. Bundling those services under one roof often costs less and creates a more consistent experience across every patient touchpoint.

4. Local SEO is a long game, and it pays off.

Holding the top spot for high-intent searches like "holistic dentist near me" doesn't happen overnight, but it compounds over time. Practices that invest consistently in SEO build a visibility advantage that's hard for competitors to close.

Want to see what RevenueWell's digital marketing services could do for your practice? Schedule a consultation with our team.

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