How Smileboston Grew New Patient Leads with RevenueWell
Performance Summary
Quick summary (January 1 to October 1, 2026 vs. the same period in 2025)
- RevenueWell partner since 2017, after handling SEO and social media in-house
- New patient leads up 11.4% (604 vs. 542), about 67 a month
- 65% of website leads now come from organic search
- A collaborative partnership approaching a decade
Smileboston Cosmetic & Implant Dentistry in Brookline, Massachusetts, has worked with RevenueWell on SEO and social media since 2017. The partnership began when Laurie Spitz, Owner and Chief Operating Officer, decided the practice’s marketing needed more than an in-house team could deliver alongside everything else it takes to run a practice.
The challenge
Managing SEO and social media in-house takes time most practices do not have. Before 2017, Laurie and her team handled it all themselves. As the practice grew, she wanted a website and search presence that went beyond what they could build on their own. She researched her options and chose RevenueWell because the quality of their work justified the investment.
Why RevenueWell
With her own marketing background, Laurie was not looking for a vendor to take over her website. She wanted a partner who would work with her and take her ideas and goals seriously.
“Your website creation and results were far above what I had seen elsewhere. With a marketing background, I was looking for a company that would collaborate with me and understand that I had specific ideas and goals.” - Laurie Spitz, Owner and Chief Operating Officer, Smileboston
The results
From January 1 to October 1, 2026, compared with the same period in 2025:
- Site-wide sessions up 6.9% (34,440 vs. 32,218)
- New patient leads up 11.4% (604 vs. 542), about 67 a month
- Phone calls up 12.8% (361 vs. 320)
- Contact form submissions up 9.5% (243 vs. 222)
“Our organic traffic has increased, our social media following has grown significantly, and those channels now drive traffic back to our website.” - Laurie Spitz
Social media that sends people back to the website, where they can call or book, is the result most practices want, and few see.
Organic search: more leads from fewer visitors
In 2026, more people got quick dental answers directly from Google and AI tools instead of clicking through to a website. Smileboston’s informational blog traffic declined with that shift. Organic leads still grew, because the site converted more of the visitors it did get.
- Organic phone calls up 6% (241 vs. 227)
- Organic conversion rate up 28% (3.67% vs. 2.87%)
- 65% of website leads come from organic search
Advice for practices on the fence about marketing
Laurie’s view is direct. Marketing works when a practice is ready to commit to it.
“Marketing is the main way to grow. When you’re ready to put in the time, money, and effort, you want to work with a company that can see and create your vision. You need to know you’re investing in a company that gets results.” - Laurie Spitz
A working partnership
Laurie stays closely involved in Smileboston’s marketing and continues to refine the website herself. RevenueWell works alongside her rather than in place of her.
“Kayla, my RevenueWell partner, has always been one step ahead. She knows how I think and what I am working to accomplish.” - Laurie Spitz
Key takeaways for your practice
1. Growth takes commitment.
Marketing pays off when a practice commits real time, money, and effort, not just a budget line.
2. Choose a collaborator, not a generic vendor.
The right partner builds on the owner’s vision instead of handing over a standard plan.
3. Leads matter more than traffic.
Informational traffic fell, but leads grew, because conversion drives new patients, not clicks.
4. Involvement and partnership are not either-or.
An agency can work as well with a hands-on owner as with a hands-off one.
