Brilliant holiday dental campaign ideas can bring your office some holiday magic that lasts well into the new year: when executed well, they can move your patients to see your office not as any dental office, but as their favorite – and one they won't hesitate to visit in the months that follow.
Strapped for time this holiday season? Thinking of skipping that holiday greeting to your patients? You may want to think again.
Holidays are a priceless, once-a-year opportunity when it comes to making your patients feel like family – a key component to patient retention. When patients feel known and valued by you, they won’t feel the itch to look elsewhere for their dental care. So join in on the holiday spirit and send some warm fuzzies their way!
There are lots of ways to wish your patients a happy holiday. Here are just a few holiday dental campaign ideas to get you started.
Getting your patients in the office for an upcoming appointment may seem next to impossible without some extra help. But a holiday open house? Get ready to see some foot traffic!
Overlooked on the list of holiday dental campaign ideas, a holiday open house can bring scores of patients and families into your office. And most importantly, it can leave patients with a sleigh full of holiday feels and warm memories.
So, what exactly does one do at a holiday open house? It's totally up to you, but here are some ideas to start with:
And don't forget to promote the open house: send out an email blast or social media post inviting patients to the special time at your office.
Just like a holiday postcard for your family members, a postcard with photos of your staff and a warm holiday greeting will mean a whole lot to your patients. It might even make the holiday card display in your patients’ homes, which is a nice way to market to their visiting friends and family members!
You can take a number of different angles with this holiday dental campaign idea. There's the traditional route, with your staff snuggled around the tree. But there are also outside-the-box ideas if your team's up for it: maybe you create a postcard that imagines your team at the North Pole, or perhaps you include several photos of your staff working while an Elf on the Shelf keeps an eye on them.
Whichever option you choose, just make sure it shows off your office's unforgettable personality.
The big-time advantage of dental social media marketing is its versatility. With social, you can post photos, poll your followers, and even share video.
Used creatively, social media can turn your holiday dental campaign ideas into your patients' favorite holiday greeting of the season. Here are just a few easy-peasy options that will make your practice stand out:
Or if you’re a RevenueWell customer, just subscribe to the social media content stream to post holiday content on your behalf. Boom.
You know the kind of detailed letter you get from family with updates on their year? Nowadays, with all the email we receive, this type of holiday greeting really stands out – it's personal, tangible, and as warm as a fireplace on a snowy night. Your practice can use the same approach for your patients.
In your office's holiday letter, include some achievements from this year your office is thankful for, like the number of patients you treated, the number of cavities you banished, a new office space, or a well-attended charity event that patients took part in. Anything that shows how brilliant and productive your office is. End by wishing your patients the best of the season.
The holiday email newsletter can be as simple or elaborate as you wish! But the more personal your office's dental email marketing is, the better.
Just make sure your patients can hear your voice in the greeting (no copying and pasting from the internet!). Include a stock image or upload photos of your staff for an added visual element.
If you wanted to get super-creative, you could include articles like these in your email newsletter:
But during the holiday season, it can also function as an outlet for your holiday dental campaign ideas.
For example, run a simple slide with a crisp image and some simple text wishing a happy holiday season. Using holiday-themed images in your newsletter or social media? Add those to your TV's content stream. Or go one step further and write a personal thank-you to patients for being part of your dental family.
Holiday greetings are a bit like gifts: the more personalized, the more memorable they are.
Here are a couple creative options when it comes to tailoring your holiday dental campaign ideas for specific patient segments:
(If you choose to tailor your greetings based on the audience, just be sure not to have your filters overlap! You don’t want patients receiving multiple emails or postcards with slightly different wording.)
Something always is better than nothing when it comes to holiday greetings. From the simplest of holiday dental campaign ideas, like postcards, to the most extravagant, like a holiday open house, a little cheer will go a long way. No need to be perfect or do what the office next door is doing. Just be genuine and your patients will be grateful you’ve thought of them.
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