When was the last time you really took a close look at your dental practice’s website? If it’s been a while, these helpful tips from SEO expert Amanda Lin of the Wonderist Agency will help maximize your site’s ability to drive new appointments.
It is no secret that every business needs an online presence.
This is especially true for local businesses, like dentists and doctors.
It’s a must-have.
But where does one get started?
The first thing one should do when building an online presence is to create a website.
Your website is the foundation and home base for your brand online.
It is where you can showcase what your services your practice has to offer, as well as introduce you to new patients and the community around you.
It will support both your social media profiles and the local directories that you decide to join.
But building dental websites can be tricky. There are various elements and pages that one could put on a dental website, but which ones are the most important?
Luckily, the team at Wonderist Agency, a dental marketing agency headquartered in San Diego, CA, has narrowed it down and created a list of five things that you need to include on your practice’s site.
Let’s dive into it!
Must-Haves for All Dental Websites
An “About Us” Page
While this one seems like an obvious choice, it is definitely worth a mention.
A majority of people look at multiple dentists and practices before selecting the one that they make an appointment with. This means that they won’t necessarily get a chance to interact with you or learn more about who you are.
The “About Us” page on dental websites allows potential patients to get a glimpse into your story and your journey into dentistry.
The dentist-patient relationship is a very personal one, and showing a more personable side of you can really make a difference.
As a dentist, here are a few things that we recommend having on your “About Us” page:
- What got you interested in dentistry
- The path you took to get there
- A few hobbies/interests you have outside of dentistry
- A humorous or relatable fun fact about yourself
- Short but informative team bios
A “Patient Resources” Page
One of the biggest things potential patients look at when considering a dentist is whether or not their insurance is accepted at the practice. Put this information, and more, on display with a “Patient Resources” page.
This page should also include:
- Insurances you accept
- Patient forms
- Membership plans for uninsured patients
Having an informative page like this one will help you deter the wrong kind of patients.
It will help decrease the number of calls that you get regarding insurance policies, and so forth.
It will also allow patients to get a jump on their client forms and allow you to provide a more efficient check-in process during their office visit.
Long gone are the days of calling a dentist’s office to make an appointment.
Seeing that we are in the golden age of technology, many people expect to be able to book visits through an online scheduler. It is efficient, easy, and allows both parties to save time!
Most online schedulers will communicate with your calendar and automatically block off the selected time, without any staff action needed.
Having a “Book Now” online scheduler on your website also allows your office to be bookable 24-hours a day. Whether your future patients are early risers or night owls, they will be able to make an appointment when your office is closed.
Seal the deal, even when you’re out of the office.
We recommend that you add a “Contact Us” page on your website, and that it comes complete with a contact form.
While many practices only include their email address, adding a contact form provides an easier and more efficient way for people to reach out to you.
It gives people the ability to inquire about a service or procedure, around the clock, even when your office is closed!
Adding a contact form will also allow you to provide potential patients with more thoughtful and thorough answers. Instead of providing them an instant answer, you can draft a knowledgable and comprehensive e-mail.
You can also use this as a way to showcase your practice’s personality and create a connection with the patient.
When creating your contact form, be sure to include sections for:
- Phone Number
It’s true that dentistry is highly competitive and saturated.
Prospective patients have a large number of dentists to choose from, and it is getting harder and harder to get discovered by them.
One of the best ways to combat this is to optimize your website for search engines.
Search engine optimization, or SEO, is a long-term strategy to get your website to rank for specific keywords on Google.
There are a number of things that you can do for your site in order to increase its chances of ranking higher on Google, including:
- Properly formatting your website headers
- Optimizing your site’s speed and load time
- Adding keyword-rich content
Believe it or not, this list barely scratches the surface of SEO.
Since SEO is an ever-changing industry, we recommend consulting with dental SEO specialists to learn more about best practices and how to implement these to your website.
A strong SEO strategy will help increase your practice visibility, drive more traffic to your website, and ultimately increase patient numbers.
Take a look at other dental websites and you’ll find that the vast majority will contain all five of these elements.
Make sure that your website delivers all of these elements to get the most out of your website!
Learn more about how RevenueWell improves case acceptance and creates more close-knit relationships between dentists and their patients.