In this webinar on social media video marketing, Digital Resource president Shay Berman shows how a little bit of video can go a long way to increase revenue.
When pressed for our main takeaway of Shay Berman’s webinar on how to generate revenue with social media video marketing, it has to be Shay’s opening anecdote:
One of his clients, a dentist practicing in a densely populated Latino community, created a brief video introducing himself and one of the practice’s hygienists. In the video, the hygienist explained how their office was fluent in Spanish. From there, the practice ran a Facebook ad with the video targeted at Spanish speakers within a 10-mile radius.
The results: $500 worth of ad spend netted 17 new customers and over $63,000 in production! It turns out the community was hungry for a dentist who spoke their language.
That, right there, shows the power of social media video marketing done well. And that’s just the tip of the iceberg!
Here are some of the topics Shay covers during his webinar:
- Why it’s important to be authentic in videos, and how you can do it
- How to get the most of your ad spend on Facebook
- Why it’s important to speak to a niche audience
- How a live chat bot can increase your number of appointments
- How to get full team buy-in when making social videos
Below is the Practice Perfect webinar on how using video on social media can generate some serious revenue within your practice.
Social Media & Video Webinar
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