If someone told you there was a way you could increase production volume this year without having to spend a single penny to do so, would you listen? What if that success not only came free, but that someone other than yourself would do the leg […]Read More
Today, 4 out of 5 consumers say they give as much weight to an online review as they do a personal recommendation – which means, now more than ever, it’s become increasingly important to know what’s being said about you in the public domain. At first […]Read More
If you’re a regular reader of the blog, and have an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring in new patients. You’re also probably considering (or, already using), Google AdWords to amp your […]Read More
Where To Find Help in Crafting Your Google AdWords Strategy When it comes to AdWords, there’s a vast amount of written material both online and in book form that aims to educate you on best practices. You can read about keywords, offers, ad groupings, and content […]Read More
Want to be the king of search in your market? Getting there is much easier than you think. It revolves entirely around two simple concepts: 1) create good content, and 2) understand how people search. Each and every time you pen a phrase that will appear […]Read More
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably, looking for shortcuts. The best one out there? Obviously: another patient’s review. Forget your hard-earned degree, […]Read More
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