Brilliant holiday dental campaign ideas can bring your office some holiday magic that lasts well into the new year: when executed well, they can move your patients to see your office not as any dental office, but as their favorite – and one they won’t hesitate […]
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Dental Service Organizations (DSOs) are changing what it means to grow a dental practice and shifting the dental industry as a whole. Not long ago, scaling your private practice meant hiring more staff, opening new locations, or taking on consultants. Today, many dentists are turning to […]
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These tips for rethinking your dental recall campaigns and the five types you should be implementing will help boost recall and make that list more manageable. Running a successful dental practice means learning how to master the art of patient recall. It is the heartbeat of […]
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Don’t believe what you’ve heard — marketing is not a bad thing! It’s possible to employ dental marketing strategies without sounding like a salesperson. While the reputation of dental marketing is improving, there are still plenty of dentists and office managers who resist using marketing techniques […]
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In this webinar, Practice Dynamics co-founder Lace Phillips explains how dental practices can find balance with proper dental systems, teams and technology. “There is no such thing as work-life balance. The balance has to be within you.” This quote from Sadhgura opens Laci Phillips’ webinar, and […]
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Adding patient video testimonials into your dental practice’s marketing plan is a surefire way to grow your revenue. But creating them isn’t as simple as turning the camera on and shouting “Action!” Like all content, dental marketing videos require strategy and tough decisions, says Kevin Barnett, […]
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Being an expert on HIPAA compliance is part of the job as a dental professional. Whether you own your own practice, work part-time as a hygienist, or create dental marketing campaigns, it is your job to advocate for patients and protect their health information. This has […]
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Before texting patients your entire team should know the legal rules and regulations for messaging, which are governed by the FCC under the TCPA. Firing off text messages is one of the best ways to contact patients. Heck, for most people it’s the best way. Studies […]
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In this webinar on phone skills, Poppe Practice Management CEO Genevieve Poppe explains why, when talking with patients, it’s more important to know how to feel than it is to what to say. How does your practice treat phone calls? Are they an unfortunate necessity or […]
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Payment processing is an industry growing by the day. Given the many different ways patients can pay their bills, the whole system can get a bit confusing. Life is easy when a patient plunks down cash. You collect it, file it with the day’s deposit, and […]
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