Running a successful business is – quite literally – a numbers game. Not just one of dollars and cents, but also statistical trends that illuminate WHY your bottom line moves the way it does each year. Keeping track of these numbers can help you understand the […]
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You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these mailers (or billboards, or TV ads) work is they’re shot into a vacuum created in the […]
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Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a fad. Too many of your patients use it (210 million a day for just Facebook) and […]
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Today, 4 out of 5 consumers say they give as much weight to an online review as they do a personal recommendation – which means, now more than ever, it’s become increasingly important to know what’s being said about you in the public domain. At first […]
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If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your ghost patients, and the un-captured revenue they represent is one of the biggest growth opportunities there […]
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Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most practices, probably not much. The main reason for this is you’re likely not proactive about it […]
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Here at RevenueWell, we’ve helped thousands of dental offices eliminate the need to manually send letters and postcards for a host of common communications. From recalls and patient reactivation to birthday and holiday cards, an automated patient communication solution can really take over every step of the […]
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In your practice today, there are dozens – if not hundreds – of patients with whom you hardly ever speak. They visit your office twice a year; say hello, sit through their prophy appointment and head back to school, home, or work, oblivious to the difference […]
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When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line. That’s a terrible mistake, since all the gifted prose in the world won’t matter one iota if […]
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In the business world, the words “problem” and “opportunity” are often used interchangeably. “Boy, we have a huge growth opportunity in this market” is often just a positive way of saying “Wow, OK, we haven’t done well here so far.” What often defines which word is […]
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