Dental patient emails are often ignored as a marketing strategy because most dental office managers see email as just another point of contact with patients. They create a template, set it, and forget it. Running a successful dental practice is all about creating strong relationships with […]
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If you are new to Instagram or want to learn more about best practices when using the platform as a dental marketing tool, this guide will help get you started. When it comes to using photos and videos to market your dental practice, Instagram can’t be […]
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Though often underutilized, dental email marketing can completely change the way you connect with patients while growing your practice. By now you know that getting patients to the dentist takes more than just an appointment card. From sweeping social media campaigns to individual phone calls, there […]
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Fortune Management CEO Bernie Stoltz shows us the three things every dental practice can do to kickstart exponential growth. “When you’re green you’re growing. When you’re ripe you rot.” This quote from McDonald’s founder Ray Kroc forms the backbone of our webinar on dental practice growth […]
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In this post, President and CEO of The Practice Mechanic Rick Garafolo walks us through his three-rule process to staying compliant when responding to comments or reviews on social media and gives his best tip for managing social media safely under HIPAA. Can responding to reviews […]
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Sending text message appointment reminders is one of the best ways to ensure your schedule stays full. However, the number that sends each text can play a large part in whether patients actually confirm their appointments. Odds are, your practice uses text messages to send appointment […]
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By now you know that adding new content to your site not only helps you directly connect with patients but also drives traffic and boosts search engine optimization. Then comes the big question — how often should you post? Blogging has become integral to any dental […]
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The viral dance challenge based on Drake’s latest hit song has a lot of potential dentistry patients in their feelings. Started by social media star Shiggy, the “In My Feelings” challenge spread quickly across the internet, with celebs — and now dentists — getting in on […]
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For dental practices considering targeted ads and online paid advertising, there is no better place to start than with Google Ads. Earlier this year, Google began rolling out a rebrand of its advertising platform. Known as Google AdWords since its debut in 2000, the new offering […]
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ADMC president and co-founder of The Nash Institute Debra Nash discusses how great customer service is the gateway to all things special in your dental practice. “Customer service isn’t a department, it’s a state of mind.” In these 10 these words, Debra Nash explains exactly why […]
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